Why Pragmatic Tech Execution?
- Julie Fleischer

- Aug 12, 2025
- 3 min read
Updated: Sep 10, 2025
Welcome to Pragmatic Tech Execution!
This is something I have wanted to do for a while. In two and a half decades in big tech, I honed an approach to turn strategies into execution plans and consistently deliver something the customer wants and needs. I refined these techniques in extreme environments. That is, I worked in big tech, but I gravitated towards the new and unproven initiatives, the initiatives with nascent markets that we were learning about as we went, the initiatives with a few successes under their belt and challenges scaling.
Pragmatic Tech Execution (PTX) is my chance to offer the industry the mindsets, the skills, and the techniques I developed in those environments.
I have been talking with leaders across tech startups, mid-size tech, and big tech, and they all are facing challenges in staying responsive to customer and market demands while maintaining consistent and predictable engineering deliveries. Multiple tools and techniques already exist to establish software engineering best practices, lead and program manage effectively, and design robust, secure software solutions. PTX offers innovations on these existing techniques so that you can deliver through ambiguity and meet aggressive deadlines.
PTX will show you how to bring an entrepreneurial mindset to engineering leadership regardless of whether you are working on Gen 0 or Gen 20 of a product. When you're right at the cusp of what is possible, you need to use techniques that keep you nimble and enable you to continuously reinvent yourself and your approach. PTX provides:
Innovative approaches to delivering on aggressive engineering execution plans so that customer commitments are met.
Adaptive methods for adjusting to changing customer and market demands.
Practical and repeatable techniques to efficiently problem solve, influence and story-tell, consistently identify opportunities for improvement and change, and stay resilient in dynamic and high-pressure environments.
What PTX offers
PTX offerings are by design nimble and flexible. I’ll be actively watching what resonates with customers and what they truly need. I expect PTX offerings to grow and change with the customer landscape.
At the start, PTX will offer training in a variety of formats to best meet the variety of needs in the industry.
On-line Courses
If you want training now or want do-it-yourself training on your own timeframe, check out my on-line courses. These offer you PTX techniques in a structure you can consume on your own timeline at your own pace.
Training and Workshops
If you want to train your team and would like time for interactive Q&A or brainstorming and ideation, I offer training and workshops.
Training provides hands-on training for a team of size one to one hundred (or more!) which covers the PTX topic, detailed Q&A sessions, and discussion on application in your environment.
Workshops take training one step further and provide focused time to brainstorm and ideate how the concepts can be applied in your environment and mutually document an action plan for your team moving forward.
And more…
While it’s not a formal part of today’s offerings, if you or your organization wants personalized coaching or a more comprehensive consulting experience, including assessment of your specific challenges, plan development, implementation, and training, feel free to reach out to discuss options.
Let’s Collaborate!
Tech companies have many challenges ahead of them to keep pace with technical innovations, deliver in a dynamic geopolitical and regulatory environment, and create secure and sustainable solutions for their customers. The aim of Pragmatic Tech Execution is to improve the flexibility and adaptability of tech companies to be able to meet these challenges and deliver solutions that improve their customers’ lives.
I look forward to journeying together with you into this era of high challenge and high opportunity and am eager to ensure you have the tools you need to navigate these challenges and advance!





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